In the first episode of Season 2, Jurgen is joined by Linda Klunder to go into an in-depth tour of the first cocoa pulp-based soft drink on the market.
Living at the poverty line, cocoa farmers earn only 6% of the final value of a chocolate bar. However, to produce it, much of the cocoa fruit is discarded as waste, when in reality, it is a rich pulpy fruit.
So, what can we do to increase the income of cocoa farmers? Drink more Kumasi!
Kumasi fights food loss and poverty by making soft drinks and thus creating an additional revenue stream for cocoa farmers out of the previously wasted cocoa pulp. Leading the “Juice Revolution”, Linda, co-founder of Kumasi, is already selling via Albert Heijn, Hema and speciality shops.
