Max Svärdh and Albin Johansson, the masterminds behind Swedish lifestyle brand Axel Arigato, discuss their journey from starting the brand in 2014 to their most recent success, their unique distribution model, and the importance of democratizing fashion. Inserting their place within the social media stratosphere, they are driven by bringing their consumers together through positivity, community, and by bringing experiences beyond just adding items to your digital cart. In conversation with Philip Alexandre Livchitz
Edited by Vincent Perella
