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We hear about them. We read about them. We see them on walls. On computer desktops. They’re mentioned and brought up during interviews. Occasionally spoken about in meetings. They’re handed down from generation to generation; We model behaviors around them; but what are they?

''Values-driven organisations are the most successful organisations on the planet. You may think that sounds like a bold claim: It is a bold claim; and, it is true!''

Alexandra Egan welcomes Alan Williams, to RESET Your Thinking Podcast. In this episode, Alan Williams told Alexandra ‘’the biggest gap is the difference between what’s stated on the wall and the actual concrete, tangible observable behavior.’’

I really trust you enjoy this episode with Alan Williams, I'm a big fan of his work getting to know his work and getting to know Alan has been an incredible experience. 

Connect with Alan Williams, Managing Director of SERVICEBRAND GLOBAL, a consultancy that specialises in inspiring service for competitive advantage. 

Author of The 31 Practices - Alan says, ''We already know that 70% of customers brand perception is determined by their experience with the organization's employees and 41% of customers are loyal due to employee attitude. The 31 Practices method weaves together principles and practices from psychology, sociology, philosophy, neuroscience, leadership and business to significantly enhance customer and employee satisfaction and loyalty. It has been successfully adopted by large and small companies, across sectors from around the world. ''

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