Happy Halloween! Today, I have the pleasure of speaking with Eileen Hollis. Eileen is a funeral director at the Hollis Funeral Home in Syracuse, NY. At the beginning of the pandemic, Eileen started making Tik Tok videos, answering some of people's most relevant questions about, well... death. And she has been very successful at it, garnering over 700,000 followers and 11 million likes. Eileen has been de-stygmatizing the conversations about death in an industry that is seeing change in the wake of social media.