Art changes with time and with technology, and so do creatives. The tech world over the past fifteen years has seen tectonic shifts in terms of commerce, socializing, and advertising. Today I talk with Hamilton Tamayo, who has navigated these shifts since his first job. I will warn you, we turn hard into nerd-dom and keep driving on through. While drinking. We drink and drive into nerd-dom. You know what, this is a bad analagy let's just start the show.