On today’s episode of the Entrepreneur Evolution Podcast, we are joined by Loran Nordgren, a professor at the Kellogg School of Management and bestselling author. Loran’s mission is to use behavioral science to make leaders and organizations better. His research explores the psychological forces that propel and prevent the adoption of new ideas and actions. In recognition of his work, Professor Nordgren has received the Theoretical Innovation Award in experimental psychology. A former Fulbright scholar, Loran has twice received Kellogg’s Management Teacher of the Year award. As a practitioner, Loran has worked with companies throughout the world on a wide-range of behavior change problems, a process he calls Behavioral Design. Loran’s first book The Human Element: overcoming the resistance that awaits new ideas, spent multiple weeks on the Wall Street Journal Bestseller list.
To learn more about Loran and his book “The Human Element,” visit https://www.lorannordgren.com/
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