Don't we all have the same new year's resolutions every year? Wake up early, eat healthy, exercise. They never happen. Behavior = Willpower - Friction. Most new year's resolutions try to brutally force new behaviours with willpower. They don't address the barriers which keep us from performing the behavior in the first place! This episode is about how to establish why and how to establish lasting routines like we did in 2018, and how to take care of yourself in the constant rush hour of the startup journey.