OTM - Out of the Mud Athletics
Key Points
- Small town mindset
- Tenacity
- The need for it - being outside of the box
- Support system needed
- Disconnect - Distrust - This is why we need Agencies that aren't money-driven but people-driven.
OTM is becoming a Stepping stone to get to GFL 1 -
Why did It start
- During his time at Riverside - EMC - Saddle Back
- He'd seen in LA- MArketing in American football leads to sharky people
- Politics of the Sport
- Ed had to take 3 years out to organise this company.
So it leads to the question of Europe setting up
- You hear the Push back to do it, making this agency Piece by piece -
- Needing organic reach - as your working a cycle
2021 goal
- - 7vs 7 system
- - build fundamentals to all-star game - north vs south
