In episode 584 of the MultifamilyCollective, Mike discusses the future of LinkedIn as a platform for self-promotion and brand building.
In this episode, Mike delves into the delicate balance of promoting personal and company brands without crossing into overt self-aggrandizement.
Key Discussion Points:
The Future of LinkedIn:
An analysis of LinkedIn's trajectory over the next 12 to 18 months as it becomes increasingly cluttered with self-promotion, potentially diminishing its value.
The Self-Promotion Dilemma:
Exploring the fine line between necessary promotion and becoming a distracting presence on the platform, leading to unfollows, mutes, or blocks.
The Art of Subtle Promotion:
Insights from a Harvard Business Review article titled "How to Self-Promote Without Sounding Self-Centered" and the importance of avoiding sounding boastful or overly self-serving.
Personal Branding Reflections:
Mike Brewer shares his reflections on creating content across various platforms, questioning the balance between self-promotion and providing value to others.
Mike Brewer invites the multifamily community to share their thoughts and experiences with self-promotion on LinkedIn.
What strategies have you found effective?
How do you maintain authenticity while building your brand?
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