Alechia Reese is the author of the award-winning book, Eating Elephants, and the director of PR & creative marketing of Soledad O'Brien's PowHERful Foundation. She specializes in brand identity, strategic marketing, public relations, and execution. Follow her everywhere @alechiareese. This episode is brought to you by the GPS online program which Forbes has stated "helps entrepreneurs become professional speakers." Our program offers a step-by-step system on how to become a paid speaker based on Christopher's 17-year global speaking career. Our global GPS community is in 100 cities, 23 countries, and 5 continents. Join us here: christopherkai.com.