This week I interviewed Justin Turner, Partner at Traction Capital Partners. We discussed his journey building Traction and did a deep dive on the first two companies that Traction purchased. The two biggest takeaways from our conversation were twofold.
I. Small businesses are small for a reason. Delegation, hiring, management, retaining complete control, and growth risk are all fears that first generation owners have to conquer before scaling a business. Some choose to stay small for a reason. This is your opportunity. (Share on Twitter)
II. Growth is risky. A company can spend a TON of money upfront outfitting sales teams and building out a presence in a new market, only to enter the wrong market. Table selection is just as important as execution. (Share on Twitter)
Enjoy our deep dive into his first two investments, SeaWestern and Swagoffroad.com.
