Transforming Coffee Byproducts into Gold: The Adam Jason Story
In this episode of Passive Income Adventures, the host welcomes Adam Jason, an entrepreneur transforming Colombian coffee byproducts into lucrative investments. Initially a capital markets attorney in the U.S., Adam shifted his career to entrepreneurship after a soul-searching journey in Colombia. He founded Legacy Group and the Green Coffee Company, turning it into Colombia's largest coffee producer by focusing on innovative, sustainable practices and addressing coffee industry fragmentation. Adam discusses the challenges and successes of starting and scaling businesses in Colombia, including overcoming local skepticism and leveraging the Colombian coffee brand. The conversation covers Adam's journey towards building an investment firm, introducing sustainable and innovative practices in coffee production, and future plans leading to an IPO in 2026. The episode provides insights into sustainable investing, entrepreneurial challenges, and the potential for passive income through innovative business models.
Bio:
Adam Jason is a Partner of Legacy Group. Adam joined Legacy Group in 2017 after eight years of practicing law in the United States. He specializes in corporate finance, corporate governance, securities regulation, and international business transactions, having advised companies and investment banks on initial public offerings (IPOs) and offerings of debt and equity securities exceeding an aggregate of $10 billion. After graduating from law school, Adam worked for two international law firms, Jones Day and then Vinson & Elkins LLP. He has advised the world’s leading investment banks, including, among others, JP Morgan, Morgan Stanley, Citibank and Goldman Sachs. Adam has also served as outside counsel for some of the world’s most recognizable brands, such as The Sherwin-Williams Company, R.J. Reynolds Tobacco, Procter & Gamble, Macy’s, and Yeti Coolers.Originally
from Buffalo, New York, Adam has a Bachelor’s Degree from Ithaca College, and a Juris Doctorate from New York Law School, where he graduated magna cum laude, served as an editor for the New York Law School Law Review and, for two years, interned with The Honorable Paul A. Crotty, United States District Court Judge for the Southern District
of New York.
00:00 Unveiling the Journey: From Skepticism to Success
00:13 Welcome to Passive Income Adventures
00:27 Meet Adam Jason: A Lawyer's Pivot to Entrepreneurship
02:19 Building the Largest Coffee Producer in Colombia
05:38 Innovating the Coffee Industry: From Waste to Wealth
07:39 The Entrepreneurial Mindset: Diversification and Investment
12:03 Navigating International Business and Lifestyle Choices
18:28 Investing Insights: From Real Estate to Unique Opportunities
24:49 The Path to an IPO: Strategies and Investor Profiles
28:11 Exploring Investor Dynamics and Engagement Strategies
29:14 The Shift from High-Risk Investments to Real Estate
29:40 Building Investor Relationships and Communication Channels
32:51 Investment Focus: Sustainable Agriculture and Coffee Production
35:43 Innovating with Coffee Cherry-Based Ethanol
40:05 Marketing Strategies and Target Markets for Coffee Cherry Spirits
42:03 Sustainability and Social Impact: Core Business Values
47:30 Future Plans: IPO and Expanding the Business Model
51:10 Staying Focused and Leveraging Colombian Coffee's Reputation
52:39 Connecting with Potential Investors and Closing Remarks