“Because building a list is something that I've realized creates 'avid avatars' - and brings your potential customer closer to you and your business.”
In today's episode, I discuss the importance of bringing your ideal clients closer to you. When your ideal customer gets to know you, then they start to like you. They start to consume all your content and they become what I like to call your “avid avatars.”
This episode is for you if you need to create an email list or grow your existing email list.
I discuss what types of opt-ins make the most sense for your clients. I also discuss why it's important to think about your long-form content.
I also discuss what I am doing to nurture my email list and how you can find the most relevant content for your own.
Finally, I discuss what you can do to turn your avid avatars into clients with specific calls to action. A call to action will help your ideal client to take the first step towards the transformation they are trying to make.
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Show Notes [Full Transcript Here]
In this episode I share why you need to create and nurture your email list.