As a sport still in its infancy, and one born from the back yards & boxes of the community that love it, mainstream media and the role it plays in making & breaking news is still evolving. In fact many perhaps view it with some hesitance or even distaste.
However, with one brand dominating the functional fitness space, perhaps the need for an alternate view points is needed to bring opinion & a platform for discussion & display of topics important to the community.
Joining around the plate stack for this topic is Justin LoFranco, CEO & Founder of the Morning Chalk-up! He shines a light on the role of media & journalism & society at large and how those in the helping grow the sport can be as green as the sport itself!
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