Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands!
Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content.
To find out more about Verasity’s mission is to significantly increase engagement and advertising revenues for video publishers on any video platform, please visit their website: https://www.verasity.io
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