Most digital focused businesses, have either launched or are racing to launch their Chatbot offerings. This shift towards conversational UX is an important milestone in the journey towards the ultimate goal of completely humanizing technology.Why are users craving this new, on-demand, conversational experience?Chatbots are text-based messaging channels, whereas Voicebots are communicating via their voice in natural language. Easier to learn and device agnostic, convenient and personalized, Chatbot and voicebots are a buzz word in today’s world. But this rise in their marketshare, has made it crucial for businesses to upgrade the ways in which they engage with their customers given that Engagement management has been a prime facet of the brand representation.