Welcome to The Global Sales Leader Podcast 🌍
In this episode, Jason Cooper, Sales Relationship Coach and High-Performance Trainer, delves into the transformational power of AI in sales with Nick Caruso, a tech entrepreneur and AI strategist with over 20 years of experience spanning national security, startups, and enterprise innovation.
You’ll learn:✅
How AI agents can revolutionise sales workflows
✅ What’s coming in AI-driven B2B outreach
✅ How to humanise AI in sales messaging
✅ Real-world tools and automation strategies to boost productivity
✅ How CEOs can use AI for personalised prospecting
✅ Practical AI use cases that you can apply right now⏱️
Timestamps (Jump to What Matters)00:00 –
Welcome from Jason Cooper 01:25 –
Meet AI Strategist NickCaruso 02:300 –
Using AI in national security post-9/1104:45 –
Why AI starts with sales 06:00 –
Levels of AI adoption (1-2-3)09:15 –
AI for call analysis (PTO principle)11:00 –
What are AI Agents? Explained simply13:00 –
Tools to automate workflows (Zapier, Make, n8n)14:50 –
Why AI outreach often fails17:20 –
The musical instrument analogy (prompting = skill)18:30 –
Use case: AI for hyper-targeted lead generation 22:000 –
Building your Ideal Customer Profile (ICP) with AI 24:00 –
Using AI forrelationship mappingg 26:000 –
SaaS fatigue & AI consolidation29:10 –
Future of AI in CRM & beyond31:00 –
CEO-to-CEO AI-powered outreach33:00 –
Personalising AI touchpoints35:00 –
Sales proposals using client language 36:00 –
Closing thoughts & future of AI📌
Find Nick Caruso🔗 LinkedIn🌐 Knowledge.ai📌
Connect with Jason Cooper🌐 https://jasoncooper.io📸 Instagram: @jasoncoopercoach🔗 LinkedIn: / jasoncoopercoach
AI in sales, AI agents, sales automation, ChatGPT sales, AI workflows, humanising AI, custom GPT, B2B AI strategy, sales note-taker tools, LinkedIn outreach AI, sales coaching with AI, AI proposal generation, personalised sales tech
