Mitchell’s guest this week is Ira Kaufman. Ira is a Transformation Strategist, CEO, Social Entrepreneur and Educator. Ira’s 40 years of management experience spans three worlds: business, nonprofit and education. His work is driven by using values to fuel purposeful action and change. Earning his PhD in Marketing and MA in Sociology under the mentorship of Dr. Philip Kotler at Northwestern’s Kellogg School of Management (father of modern marketing), Ira worked with Dr. Kotler to advance early initiatives in social marketing (using marketing to further a purpose). His company, Entwine Digital, works with midsize and multinationals to design values-based Digital Marketing and Transformation strategies and trains World Class Digital Leaders. His Strategic Transformation platform provides a values-driven framework for managing continuous change to fuel purposeful social impact ventures. He consults with executives to https://amzn.to/2Ne8MZ6navigate World 4.0.
Ira taught digital marketing at the senior executive programs at Kellogg and Virginia Tech. At University of Lynchburg School of Business and Economics, he designed the Transformative Leadership Lab and Leadership in the Digital Age. He has a deep commitment to working with Legacy International’s Global Transformation Corps to develop the skill sets of emerging leaders as Catalyzers for a sustainable future. He co-authored Digital Marketing: Integrating Strategy, Tactics with Values (now in 2nd edition) and Strategic Harmony… 21 Solutions to the Shattered World (2018). His blog is www.Think Catalytic. Outside of his professional life, his true passions are his two children, organic gardening, basketball and meditation.
