Description

What is public relations for? You can set yourself plenty of targets, like raising your profile or getting known, but the ultimate goal – the most important and the one that every public relations campaign is about – is getting people to talk about you, to feature you.

But how do you achieve that goal? What makes a journalist or influencer decide to give you an interview or agree to talk about you?

Getting talked about boils down to six super-simple steps, which we teach as part of our NATA PR SCHOOL program.

Step one is to figure out why anyone would talk about you. If you’ve developed a better car than Tesla, for instance, step one is following in the footsteps of whoever routinely talks about Tesla.

1. You’ve defined why someone would be interested in your product
   
   You’re better than Tesla – say how.
   
   You’re “greener” than Tesla – say why.
   
   You’re locally made.
   
   You’re ready to do a comparison of your vehicle and Tesla’s – road testing.
   
   You’re celebrating the brand's fifth year.
   
   You have a CEO who’s willing to give interviews.
2. Google – Your best friend

Take the time to do some research and find out what the current trends are, because that's what will interest journalists. Know that you’ll find EVERYTHING on Google, which has even become its own verb. On your marks, Googlers!

1. Learn to favourite the articles that talk about your competition.
2. Look up – with Google, of course – the contact information for the journalists who wrote those articles.
3. Journalists love being contacted directly by brands, without a go-between. It could be you or one of your young marketing hires that contacts the media, because there’s a really good chance they don’t know you.
4. Tell them who you are

Many of our clients spend so much time developing their product or service, but don’t put any thought into how they’re going to promote their creation before it’s ready for launch.

And yet:

1. Journalists/influencers love to be the first to share news.
2. They simply don’t know you.
3. They’re not waiting around for you.
4. They don’t have a lot of time to do research.
5. Repetition (follow-up)
   
   Journalists/influencers are busy like you. Don't hesitate to contact them more than once.
   
   Contact them again with new things to report
   
   Give them time.

Tell yourself it’s a privilege if a journalist gives you an interview or agrees to talk about you. Nothing is forcing them to do it.

GET FEATURED IN THE PRESS FOR FREE

https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL

https://prschool.natapr.com/Nata-PR-Model

SIGN UP TO OUR LISTS

www.natapr.com