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  1. PR is like going to the gym 
  2. PR is selling 
  3. PR is fun, highly creative, ingenious 
  4. PR is strategic 
  5. PR loves Social Media 
  6. PR flexible, adaptable 
  7. PR: you're the expert – build your credibility 
  8. PR: best economic tool -will increase your SEO 
  9. PR: media and bloggers are still looking for good stories 
  10. PR = building relationships 

Find full show notes, transcript, and links to resources at http://www.natapr.com/en