The Small Victories Podcast

Trademark Angel, Anita Mar

Listen

Description

You’ve worked hard to build your brand—your name, logo, tagline, and reputation are the result of your vision, creativity, and grit. But here’s the question: is it truly yours?

In this episode of The Small Victories Podcast, I sit down with Anita Mar, founder of Trademark Angel, to unpack why trademarks aren’t just a legal formality—they’re a strategic shield for your business. Anita explains how trademarks safeguard your brand identity, help you stand out in the market, and ensure you have the legal leverage to protect what you’ve created.

From clarifying the difference between trademarks, copyrights, and patents, to walking you through when and how to register, Anita breaks down this often-overlooked step in building a sustainable business. Whether you’re a product-based entrepreneur, a service provider, a podcaster, or a coach, this conversation will change the way you think about protecting your work.

Key Takeaways:

    • A trademark is like insurance for your brand—you may not think about it until you need it, but when you do, it’s invaluable.
    • Trademarks are not just for products—services, podcasts, course names, and even event names can be protected.
    • Unlike patents or copyrights, trademarks can last forever if renewed every 10 years and continuously used.
    • Don’t wait until someone infringes on your brand—by then it’s harder, more expensive, and more stressful to defend.
    • Jurisdiction matters—trademarks are country-specific, so start where your audience or customer base is strongest.

    • Reflection Questions:

    1. If someone else started using your business or brand name tomorrow, how much would it impact your reputation, revenue, and audience trust?

    2. Which part of your brand identity (name, logo, tagline, product name, etc.) is most worth protecting right now?

    Connect with Anita Mar: 🌐 Website: trademarkangel.com 📸 Instagram: @trademark.angel 💼 LinkedIn: Anita Mar ▶️ YouTube: Trademark Angel Channel 📘 Facebook: Trademark Angel