About Guy Doza
I am an author, TEDx speaker, and leadership coach with a love of language and its potential to change the world.
With a professional background in speechwriting and an academic foundation in rhetoric, I’ve been supporting individuals and organizations with their public affairs needs since 2013.
From speeches and op-eds to strategic statements and crisis communications, I have a strong track record of helping clients navigate some of their most challenging problems.
My clients come from a range of industries including, justice, education, gender, and environmental AI technology.
The Language of Evil: How Dictators Manipulate the Masses and Wield Power Through Words Hardcover – April 28, 2025 by Guy Doza (Author)
To kill democracy, control the masses and destroy entire nations, dictators have always used the same secret weapon: the unmatched power of the spoken word.
In this captivating history of language and power, speechwriter Guy Doza sets out the distinctive wordplay of 18 dictators who have seized and maintained control of states by deftly deploying words and phrases.
He shows how, despite their fearsome reputation, strongmen such as Julius Caesar, Adolf Hitler and Benito Mussolini were surprisingly subtle and skillful in their public addresses. While less notorious tyrants (have you heard of Ranavalona I, the ‘Mad Queen of Madagascar’ who killed half of her subjects, or Jiang Qing, Chairman Mao’s murderous wife?) were equally manipulative.
He reveals the rhetorical techniques shared by these despots. How Attila the Hun and Napoleon Bonaparte showered flattery on their troops and deliberately aggrandised their enemies. And how two violent 20th Century leaders, Zaire’s President Mobuto and Iraq’s Saddam Hussein, both portrayed themself as the father of their respective nations to nurture their ethos.
For, irrespective of time, geography and language, dictators and their allies have consistently reused the same methods of persuasion. In a ‘post-truth’ age where simplified messages overpower sophisticated ones, The Language of Evil equips readers to spot the same tricks and techniques being deployed now by tomorrow's dictators.
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