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IN EPISODE 77:
To build a business or an organization, you need an ensemble. And the best way to do that is to identify your ideal customers and partners, then build together. In Episode 77, Pamela Slim shows us how creating the "widest net" helps us operate within the right ecosystems, forge strategic partnerships with the right people, and nurture relationships the right way. 
ABOUT PAMELA SLIM:
Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She's advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Together with Susan Cain, Pam has  helped build and launch the Quiet Revolution that's changed the whole conversation on what it means to be an introvert. She is the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration, and is the author of three books, most recently, The Widest Net: Unlock Untapped Markets and Discover Customers Right in Front of You.
LINKS:
Website: https://pamelaslim.com
Book, The Widest Net: https://pamelaslim.com/the-widest-net
Main Street Learning Lab: https://pamelaslim.com/ke