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Meet my abba, Elliott Platt. Before the internet was in your 'palm,;  and when 'blackberries' were a fruit (like they are, once again), my dad, a real life superhero, was on CNN, the WSJ, SmartMoney Magazine...   


But I had no idea.  To me, he was home for dinner. We played catch in the summer, he taught us to swim, and as painful as it was, he always got the question #35 of the SATs practice prep correct.     


We will be in traffic on the Triboro when he dishes the best stories:  Elephants on Wall Street. My Uncle in jail during prohibition for selling 'magical elixirs out the back door' of the pharmacy.  You see, he is first generation. 


Everything to this gen was being limitless to survive.   


In Looking Good, Ten Commandments To Be A Sales Rockstar, I quote my dad as the mark of success. On Wall Street, they used to say "the Tenth Commandment of Wall Street is 'when in doubt, make money." The key "to success is being organized."      


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Daniella Platt, Brand Representation

For unstoppable PPPs:  People, Product + Potential (and sustainability)

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