Being firmly planted in reality means looking at the hard,
scary, and uncertain aspects of life and maintaining a belief that we will
prevail despite challenges. Jackson Calame hosts the Vision Pros, a live
podcast where he interviews Market Leaders to explore their vision, challenges,
and principles of success. He teaches visionary entrepreneurs how to unlock
sustainable revenue growth and expand their legacy by becoming a Power Brand in
their market. Statistics show that 96% of businesses fail within the first 10
years. Jackson's mission is to guide businesses not only in avoiding failure
but in becoming true leaders in their market. He believes that the secret to
success lies in addressing our blind spots.
The problem arises from over-simplified buzz words such as
content marketing, social media, and A.I. as short-term revenue growth
hacks—mere get-rich-quick schemes. Methods like branding, organic SEO, online
ads, email marketing, digital and traditional marketing, funnel hacking, and
automation may not yield long-term success. Simply hiring a "yes man"
won't change this.
However, embracing the Law of Abundance and the Law of the
Harvest, and focusing on serving others, can work in your favor. Hard work is
essential, and entrepreneurs and business leaders who genuinely care about
their customers understand the value of this approach. Jackson invites those
who want to make a positive impact to consider sustainable revenue growth as
the solution, as hype and tradition continue to lead to business failures.
To achieve true growth, expert guidance is crucial,
requiring a focus on customers' needs and desired results, rather than just the
minimum budget. Shifting from a "catch-up" culture to a proactive
"get ahead" approach demands discipline, but great teams enjoy the
process. Jackson emphasizes the importance of aligning your vision and mission
to reflect in your sales, support, marketing materials, and processes.
For more information, visit
https://visionproslive.com/vision-pros-guest.
Follow @JacksonCalame on social media and Instagram at
@firstclassbusiness.io.
