Is the press release dead? Not according to Daniel Torchia, executive director of Torchia Communications in Toronto. Danny suggests that the need for real-time, relevant and transparent content from our corporate neighbours, including organizations across sectors, makes the press release more important today than ever. Listen to PR Delivered Episode 20 – to hear about the press release as the anchor of a successful PESO strategy; the importance of CP Style; and the need for today’s PR practitioners to maintain a journalistic mindset in their writing.