"LinkedIn has crossed the chasm into Facebook territory, where you can literally do anything." Gary Vaynerchuk
This is a live Zoom call I did with several small business owners, coaches, instructors and people interested in the organic growth of LinkedIn. We talked about the changes LinkedIn has been making to a content delivery platform and why there is so much opportunity for small business (including coaches, instructors, creatives, fitness professionals, etc.).
"Like if you sell puppies, or ice cream, or candles, or T-shirts, or have a club–you can have a LinkedIn presence. Same if you’re a financial advisor, a lawyer, or you’re trying to sell concrete to a B2B executive. I genuinely believe they all can play." Gary continues.
The biggest question is about engagement and how to get your posts seen. There are so many individuals with a vast network and not much engagement when they post, I share the formula for how to create engagement.
I also asked a wide range of questions sent in from colleagues who could not be on the call, questions like 'is it OK to post personal content'. We also had Judy Horton sharing statistics in regards to LinkedIn as well as information about the value of having Business Pages on LinkedIn.
https://www.linkedin.com/in/simonwparsons1/
