The creative industries are worth about 10 million pounds an hour to the UK economy. Globally now, all governments recognize the importance of this enigmatic sector to drive their growth.
But are creativity and commercial forces compatible? If they are, why is all the advertising we see today internationally, so incredibly bland? Why has Hollywood lost its originality, and has big data and ad tech removed risk-taking from the creative process?
Host, Ross Ashcroft, met up with author and ad agency copywriter, Dave Trott, to discuss.
Watch & read: https://renegadeinc.com/whats-killing-creativity/
