Have you ever found yourself struggling with determining what the latest trends in hair are, how to discuss them with your guests, and how to execute them? Have you written off trends as something you don’t want to “follow” because it’s hard to keep up with the ever-evolving hair world? We get it. The idea behind trends can feel broad and hard to tack down, and it’s easy to get lost in all of the ideas. We knew we needed an expert on trend forecasting to join us in this topic, and who better than Sam Villa himself?! We have a discussion with Sam around all of those challenges, get ideas on how to stay ahead of our guests when introducing something new, and get inspiration surrounding the industry’s education platforms. Thank you to Sam for joining us. You can follow him and his brand at @samvillahair