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In January 2019 I set an arbitrary goal: bench press 250 pounds.

This represented a gain of about 30 pounds over what I thought I could bench press.

Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press.

Impressive?

Hardly.

It was a dumb goal.

Here’s why:

For starters, it was an arbitrary number. Why not 255? 245? 275? I just plucked 250 pounds out of the air.

Worse, it was finite. Meaning, when I hit my goal - what next? Do I stop going to the gym? Do I pick a new goal? Do I go take up yoga instead?

Numerical goals are for amateurs.

Run a 10K, lose 10 pounds, eat 5 vegetables.

Goals are for losers. Winners create systems.

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