We travel to Stockholm, Sweden to meet Charlotte Melchert, CEO of World's Marathons.
Life in Sweden is different to most parts of the world as there has been no compulsory lock-down. Shops and restaurants are still open but business challenges are still huge.
Charlotte gives an intriguing insight into running a team of 18 people working remotely across 12 countries and the challenges faced by a business that relies almost solely on people traveling internationally to events. One of the key take-aways is the importance of helping clients solve their problems.
A mother of two young children (our interview was rescheduled due to her teething 5 month old daughter) Charlotte believes that one of the big opportunities of COVID-19 is for those who may not be happy in the corporate world to become entrepreneurs more aligned to their purpose - something she did three years ago.
