If your content does not have multiple forms, you're making a big blunder!
What do we mean by it?
A blog post need not be a blog post forever.
It can repurposed into an infographic, a video, or multiple sets of tweets.
Why?
In this short podcast, Kaushik and Karthik explain that you only create once and distribute it multiple times to get more visibility. Every outlet for your content is going to add more traffic to your content.
