970 I am a Public Relations Practitioner with a 15-year track record of experience in media placement, event planning, and creative consumer engagement. I have directed PR campaigns and produced events for a wide range of businesses and organizations including the NYC Taxi & Limousine Commission’s Accessible Dispatch Program 5-Borough expansion, where I planned and produced their press conference, resulting in 250K in earned media value. I also served as PR & Events Director for City Girl Beauty Project’s (a non-profit organization that empowers young women who are survivors of domestic violence and human trafficking) annual gala, securing influencers such as Miss America 2015 as the host, and securing corporations such as Estee Lauder as a beauty sponsor. Other recent and notable projects include the NYC press conference launch event for Statues for Equality; a Project produced by renowned Australian Public Artist Gillie & Mark, featuring 10 Bronze Statues honoring Oprah Winfrey, PINK, Gabby Douglas, Tererai Trent, Janet Mock, Tracy Dyson, Cheryl Strayed and Nicole Kidman. Before starting Apples and Oranges Public Relations (a NY State certified Minority Woman Business Enterprise/MWBE), I worked in the entertainment and fashion industries as a performing artist and marketing director; and in the architecture & design industry as an Account Executive. Since 2010, under my direction, the agency grew from a one-woman shop to a 4-person agency by 2014; to a boutique operation with over 10 employees currently. Throughout the course of my career, I have also secured media placement and coverage in top-tier media outlets including CBS, FOX News, NY Post, NY1, AD Week, Essence, Page Six, New York Magazine, NY Times, AMNY, WPIX11, NBC4, FOX5, and CBS Radio just to name a few.
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