Today's guest is Hiren Umradia, co-founder and CEO of Zess, a company that’s helping people make smarter food choices for their health, well-being and the planet using science. Hiren comes on today to discuss how Zess was formed, how it went from an idea to a full business, why their business offering is unique, how the idea was scaled, developing plant based deli fillers, forming the Zess team and more. Follow Zess on Instagram @zessapp.