In this episode, Matt had a fascinating conversation with Mary Grothe, CRO at Payroll Network, Founder of House of Revenue®, Keynote Speaker, and Forbes Books Author.
They chatted about Mary’s journey to revenue success as she builds up the processes and people required to scale revenue across Branding, Marketing, Sales, Customer Success (CS), and Revenue Operations (RevOps)
They also talk about the following and more:
Go-To-Market Tactics to Kickstart Your Revenue Engine
Tools and Funnels in Building Prospects
Core Components of a Revenue Engine
Recruiting Top Talents
Mary Grothe's Books
Being Open Faith-Based Entrepreneurs
Potential challenges or considerations related to the use of AI in business
Three Takeaways
1. If you are a founder who struggles with sales, it's important to recognize the value that sales can bring to your business. To overcome this challenge, you may want to consider finding a co-founder or partner who has a skillset that complements yours and can help you with sales.
2. Finding the right tools and funnels will help you scale. Technology should be built around the processes and behavior that people need to use it, not the other way around.
3. While AI can assist in organizing and presenting new content, it is crucial to exercise caution and maintain awareness that the final output should reflect your own voice and ideas
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Resources
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