In this podcast episode, Jesus McDonald interviewed Eric Quanstrom, who is the Chief Marketing Officer of CIENCE, the recognized leader in lead generation managed services. He brings a rare combination of marketing, digital media, operations, technology, and strategic experience to his role where he guides inbound and outbound marketing, demand generation, and brand programs.
Questions covered:
1. What inspired you to choose a career in marketing? Why not sales or a different career path?
2. How did you work your way up the ladder?
3. From your experience, what was the difference between being a VP of Marketing versus a CMO?
4. What differentiates CIENCE from other companies?
5. Do you have any advice for marketing professionals that want to become a VP of Marketing or CMO?
You can also watch the video version of this episode on Jesus McDonald's YouTube channel.
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