Ever wonder how someone gets a "big donor" to part with their money? I have. In fact, from a life in film producing I hear this as a woe all the time - "I have the script and the people to deliver but I just need funds". There are people who find funds, and Lydia Palmer of the Rochester Institute of Technology is a leader in this field. On this episode, Lydia explains the RIT way of engaging their base and offers ideas on how people - especially my Indie Film Friends and the start-up business crowd - can elicit the right attention that can lead to funding. We end on oreos... Always amazes me where conversations lead!
