“If you’re doing this for something bigger than just yourself that’s what going to get you through those hard moments.”
-Cal Poly Senior and Co Founder of Atsá Foods, Rafael Pintor gives his advice for anyone facing a challenge in their entrepreneurial journey.
Your Why should be the fuel tank that pushes you through the rollercoaster ride of starting a business.
For Atsá Foods that why is to create sustainable economic growth in Native America and rural communities.
This is not a mantra that they simply write on their website.
They live by it day in and day out.
By implementing their why into their supply chain and making it an integral part of how they conduct business.
When you’re that closely tied to your mission, what could be more unstoppable?
In episode 10 of the Work in Progress series we dive into the journey from discovering the pinyon nut to launching their first line of sustainable sourced snacks.
Web: https://atsafoods.com/
IG: @atsafoods
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