Jake Gifford is a personal trainer & doctoral researcher from Chesham, with research interests in physical activity, weight and health inequalities. He
looks at the broader social processes, barriers, and facilitators which impact health and well-being to better inform policy and reduce health inequalities across the population.
We discussed:
- Jake's interest in health inequalities
- Understanding biological, social and environmental factors influencing weight
- Why guilt, fear and shame are ineffective motivators
- Healthism and the moralisation of health behaviours
- Consequences of assigning individual responsibility for health
- Thoughts on the UK’s strategy to tackle obesity
- How we can practice inclusivity as coaches or practitioners
Find Jake here:
Find me here:
