On this episode we spoke to Gene McCarthy who until last year was the President & CEO of ASICS America. Gene has had a long and storied career that began in 1982 when he joined Nike. In the last four years of his 21 years there Gene was part of the fabled Jordan Brand. He then went on to work at the senior executive level at both Reebok and Under Armour as well as being the Co-President of Timberland and the President of Merrell. Gene spoke with us about the current market landscape and also he shares with us one of his favorite Michael Jordan stories from the late 90’s. Be sure to listen to the end when Gene shares a big announcement about the Sport Lifestyle Network!
