In this episode of the SLN Podcast, John Peters is joined by George Sun, the CEO and Founder of Nextiles, a materials science company that has patented the ability to sew circuitry directly into fabrics. George is no stranger to the lab, having completed his Ph.D. in bioengineering from MIT where he was inspired to innovate a new solution for wearable technology through fabric and sewing. George spoke about the genesis of the company, early challenges presented during Covid-19, and the ability to pivot while navigating a fast-growing startup. George shared some great case studies for entrepreneurs as he explains how Nextiles has been building products for professional athletes and how sports found Nextiles as a solution to a major market need. George also spoke about the beauty of sewing technology and why he’s most bullish on leveraging fabrics as a platform for a more connected future.