Chad Capellman caught up with Jamie Mottram, President of meme-based apparel maker BreakingT. The company leverages real-time social monitoring to design, produce and sell a selection of hundreds of T-shirts in close to real-time. The shirts capture moments and trending memes, have become must-have additions to the collections of sports fans and players alike, and are licensed by college and pro teams, the MLBPA, NBPA, WNBPA, MLSPA, USWNTPA, and most recently, the NFLPA.
Chad talked with Jamie about how his past experiences at places like AOL, Yahoo, USA Today and others prepared him for his current role. They explored the roller-coaster ride of getting from meme to merchandise in a matter of just hours, about his favorite shirt from BreakingT, how the community around women’s SPORTS is like no other, and how to deal with a self-described “bunch of jerks.”
