In this episode of the SLN Podcast, we speak to Nick Larsen, Founder of Charge Bikes. Nick has spent the last 25 years at the intersection of brand design and cycling. Charge Bikes lives under the parent company of Cycling Sports Group, or better known as CSG which is the parent company to Mongoose, Cannondale, and other household names.
Nick spoke about the benefits of having the backing of a parent company like CSG and the challenges of launching a new brand during COVID-19. He also gave us thoughts on trends in the micro-mobility space, and e-bikes in general.
