In this episode of the Sport Lifestyle Network Podcast, our guest host Michael Jaquet, or MJ, speaks with his friend Rob DeMartini, the current CEO of USA Cycling and formerly the CEO of New Balance. MJ is uniquely qualified to have this conversation as he is the Chief Partnership Officer at DRAGONFLi Media and was the CMO for USA Ski and Snowboard. No one knows the NGB space better than MJ.
The guys discuss Rob’s path to USA Cycling, previously running business units and divisions at P&G, later serving as the CEO at New Balance, all before becoming a small business owner in Park City, Utah, where he currently resides. Rob discusses the challenges of leading a passion-driven organization like USA Cycling, along with the silver linings the Covid Pandemic has provided. USA Cycling has ambitious goals for Tokyo in 2021, along with Paris and Los Angeles.
