In this episode of the Sport Lifestyle Network Podcast, our friend of the Network, Rob Langstaff, catches up with his good friend and former adidas colleague, Sandrine Zerbib. They originally met at adidas headquarters in Herzogenaurach, Germany, in the winter of 1994.
Sandrine began her career as an investment banker in Paris, working for the famed financier Robert Louis-Dreyfus. Robert was an entrepreneur who believed in making bets on people; this is why he made a Parisian, non-Chinese speaking woman the head of adidas in China.
In a booming China, Sandrine would catch the entrepreneurial bug, founding Full Jet in 2013. As many may not know, retail in China is different than anywhere else in the world. It requires an expert to navigate the Alibaba's and Tmall's of the world, and this is why brands like Adidas, Under Armour, Skechers, Brooks, Hoka, and many more engage Full Jet as a leading TP partner.
Full Jet's success as a bespoke TP partner made them a desirable acquisition for China's leading e-commerce and digital technology company, Baozun. This acquisition closed in February of this year. Today, Bauzun is the TP partner for both Nike and the Adidas Group.
Rob and Sanderine's business relationship blossomed beyond their time working for the three stripes, as Rob brought Brooks and Toms to Full Jet.
If you're interested in expanding your consumer goods business in China, or Asia for that matter, you should consider engaging Rob Langstaff's Sweet Onion Consulting for guidance and introductions to subject matter experts like Sandrine Zerbib.
