In this episode of SaaS Talk, Varun Uday talks to Ashwin Krishna about getting started with growth marketing in an early-stage startup.
Topics discussed in this conversation are:
@3:45 What is growth marketing and at what stage of a company does a growth marketer get hired
@6:50 How does a startup at level 0 start off with growth marketing?
@17:52 What is your typical day like as a growth marketing head?
@22:28 How do you go about planning for growth and who else is involved?
@26: 43 Experimenting with new channels for growth
@31:28 Expanding into new geographies
@36:10 Metrics for growth marketing
