Content marketing is extremely important in SaaS businesses and it oftentimes acts as the sole lead generation channel in many startups. Here's Varun Uday having a conversation with Sam Grover, a SaaS content strategist, and ex Global Messaging Specialist at Xero about the following topics:
2:39 How does content contribute to the marketing pipeline?
6:25 Nurturing leads through different stages of the funnel
8:29 Importance of a content calendar and how to go about it
15:30 Distributing content
17:30 Measuring the ROI of content marketing
22:26 How to keep the content engine running
