In this episode of the Brave School Podcast, we sit down with Eso Tolson to talk about how design systems, style, and standards can be used to inspire a sense of wholeness in the culture.
Eso is a lettering artist and brand strategist who creates work rooted in affirmation, pride, and community that allows people to feel safe and inspired. At Cheers Creative, a Memphis-based brand and web consultancy, he teaches branding through strategy and storytelling for creative professionals, thought leaders, and social causes. As a lover of community, pop culture, and inner-city life, he uses lettering to highlight current events and promote positive social messages and affirmations.