00:05 Basketball is a game of markets
11:35 "What killed him was the laughter" efficiency story
22:40 Player who is called overpaid that isn't
27:15 The NBA Twitter community
28:52 Owning cold takes, followed by blasphemous Luka take
31:40 Jon Tauer: background, success, program staples
40:10 George Floyd and civil unrest in Joseph's hometown of Minneapolis
47:50 Toeing the line between blunt honesty on Twitter and sabotaging potential client relationships
53:15 Future of Merc Analytic
57:40 Turnaround for reports
