The question I would like to discuss with you today is "When should I apologize?” Mistakes are bound to happen. And in every mistake, there is always at least one person to blame. Sorry, let me rephrase. In every mistake, there is always at least one person that causes it. Ideally, finding the root cause is the way to fix a mistake, but in reality, it is not that simple. Since feelings and ego are usually part of the equation, sometimes it is difficult to do so. Previous researchers had focused almost exclusively on the victim’s perspective, especially how apologies can trigger good impact for ourselves. However, they barely investigated why apologies can be so hard to make.